Not just a tourism organization, but an international platform to rebuild the tourism economy, qualify destinations, adopt standards, connect people with expertise, and drive investment through ITO services within a smart global tourism system.
The International Tourism Organization (ITO) is a leading international non-profit organization dedicated to developing the global tourism sector in line with the principles of sustainability, innovation, economic equity, and the protection of cultural and natural heritage. The organization serves as a unifying international platform for governments, the private sector, academic institutions, and civil society organizations.
Developing International Policies
Empowering Communities
Main Areas of Work
In the era of digital transformation, we strive to lead a technological revolution that integrates artificial intelligence, augmented reality, and big data to enhance destination management and deliver unprecedented travel experiences.
Carbon-Neutral Tourism
AI Platform
Leaders Academy
Digital Passport
Inspiring Destinations, Exceptional Experiences
Artificial Intelligence (AI)
Augmented & Virtual Reality (AR/VR)
Big Data
Ten Goals to Transform Global Tourism
Expert Network
Building a global community of specialists and partners.
Heritage Protection
Preserving cultural and natural heritage sites for future generations.
Digital Transformation
Integrating modern technologies and artificial intelligence.
Supporting Emerging Countries
Providing technical and advisory support to developing nations.
Sustainability Standards
Developing and implementing global standards to ensure sustainability.
Post-Conflict Recovery
Rebuilding the tourism sector in post-conflict regions.
Global Data
Establishing comprehensive data platforms for research and development.
Tourism Economy
Attracting investment and driving global economic growth.
Recovery Tourism
Supporting communities affected by crises and conflicts.
Women Empowerment
Creating job and training opportunities for youth and women.
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