Leading Global Tourism Through Human-Centered Standards and Smart Innovation
The International Tourism Organization (ITO) is a leading international non-profit organization dedicated to developing the global tourism sector in accordance with the principles of sustainability, innovation, and economic equity. The organization serves as a unifying international platform that brings together the efforts of governments, the private sector, and academic institutions. From our headquarters in the United States, we operate on a comprehensive international, regional, and national scale. We strive to redefine tourism as a responsible, intelligent, and human-centered industry that contributes to the well-being of communities while respecting cultural and environmental uniqueness.
Our Vision
Leading global tourism toward a smart, sustainable, and human-centered future that promotes peace, development, and shared prosperity among nations. We aspire to be the world’s leading reference in responsible tourism and a model to follow in achieving balance between economic growth and the preservation of environmental and cultural heritage.
Our Mission
Environmental Sustainability
Economic Equity
Digital Transformation
Heritage Protection
Consulting and Research Services
National Strategies
- Drafting legal frameworks
- Defining investment priorities
Research & Development
“Analyzing big data and understanding emerging trends.”
Accreditation & Classification
- ITO-QUALITY
- CERTIFIED
Our Tourism Systems and Standards
ITO-SUSTAIN
ITO-CULTURE
ITO-SMART
ITO-GREEN
ITO-QUALITY
ITO-SAFE
Are you ready to be part of the change?
“We believe that tourism can be a force for good in the world—preserving heritage, protecting the environment, and building bridges between people.”