Who We Are

Leading Global Tourism Through Human-Centered Standards and Smart Innovation

The International Tourism Organization (ITO) is a leading international non-profit organization dedicated to developing the global tourism sector in accordance with the principles of sustainability, innovation, and economic equity. The organization serves as a unifying international platform that brings together the efforts of governments, the private sector, and academic institutions. From our headquarters in the United States, we operate on a comprehensive international, regional, and national scale. We strive to redefine tourism as a responsible, intelligent, and human-centered industry that contributes to the well-being of communities while respecting cultural and environmental uniqueness.

Our Vision

Leading global tourism toward a smart, sustainable, and human-centered future that promotes peace, development, and shared prosperity among nations. We aspire to be the world’s leading reference in responsible tourism and a model to follow in achieving balance between economic growth and the preservation of environmental and cultural heritage.

Our Mission
Developing modern international tourism policies and standards that respond to global challenges. Supporting countries in building sustainable and competitive tourism systems worldwide. Empowering local communities economically and socially through tourism.
Environmental Sustainability
Economic Equity
Digital Transformation
Heritage Protection

Consulting and Research Services

National Strategies
Developing comprehensive tourism strategies and formulating policies and regulatory frameworks for the sector in line with international best practices.
  • Drafting legal frameworks
  • Defining investment priorities
Research & Development
In-depth market studies, analysis of tourist behavior, and the publication of global tourism reports that serve as a reference for decision-makers.

“Analyzing big data and understanding emerging trends.”

Accreditation & Classification
Comprehensive accreditation programs for destinations and facilities, with internationally recognized quality certifications that ensure excellence in service and sustainability.
  • ITO-QUALITY
  • CERTIFIED

Our Tourism Systems and Standards

ITO-SUSTAIN
Comprehensive standards for environmental, social, and economic sustainability in tourism operations.
ITO-CULTURE
Comprehensive standards for protecting and respecting cultural heritage and authentic local practices.
ITO-SMART
A framework for integrating modern technologies to enhance visitor experience and efficient management.
ITO-GREEN
Initiatives to reduce environmental impact and promote the protection of nature and biodiversity.
ITO-QUALITY
Comprehensive quality standards covering accommodation, transportation, activities, and services.
ITO-SAFE
Strict protocols and procedures to ensure the safety and security of tourists and industry professionals.
Are you ready to be part of the change?

“We believe that tourism can be a force for good in the world—preserving heritage, protecting the environment, and building bridges between people.”